Founded in Los Angeles by a small group of creatives, Lost + Wander is inspired by women around the world who are confident to go wherever her wanderlust will take her next. We create everyday feminine silhouettes with soft colors and prints that will make you feel effortlessly elegant and empowered.

At Lost + Wander, our mission transcends the clothes we create. We are driven by a commitment to ecological responsibility, constantly exploring fresh, innovative ways to weave sustainability into our designs. Rooted in the values of diversity and cultural inclusivity, we embrace a global perspective that fuels our creativity, inspiring us to craft pieces that reflect a world of endless possibilities.

Lost + Wander is all about encouraging women to give in to their natural inclination to wander and discover the world around them. Crafted for your next adventure, we’re here to help you make unforgettable memories— all while doing it in effortless style.

Meet the Founder and CEO

Jillian Yoo, Founder and CEO of Lost + Wander, launched her fashion brand in 2015 to empower women through timeless pieces that celebrate individuality. With a passion for creativity and entrepreneurship, Jillian’s global upbringing—from Asia to Central America—shaped her unique perspective and love for design, color, and storytelling.

Lost + Wander blends effortless style with bold prints and an adventurous spirit, offering women fashion that’s both on-trend and authentic. Driven by her travels and unwavering vision, Jillian has created a brand that connects with women worldwide, embodying empowerment, inspiration, and a free-spirited nature.